Where I work

I work remotely with businesses around the world. Each country and city has its own search habits. These pages explain them.

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Countries

United States
In the United States, a customer searches for a service plus a city, so every place you serve needs its own answer.
United Kingdom
UK customers search by town and postcode, and they expect a business to be straightforward about cookies and data.
Australia
Australia is spread across huge distances, so a business wins by being clear about the suburbs and regions it reaches.
Canada
Canadian businesses serve two official languages and several provinces, and the website should reflect who is searching.
Ireland
In Ireland, a small market and a close community mean trust and a prompt reply decide who gets the job.
New Zealand
New Zealand is a small country with a strong tourism trade, so a site often serves locals and overseas visitors at once.
Germany
German customers value clear company details and careful data handling, so a trustworthy site starts with the legal basics.
Netherlands
Dutch customers are direct, online by habit and comfortable in English, so a clear, fast site and a quick answer win.
France
French customers expect French, so a site written well in the language is the first sign a business takes them seriously.
Sweden
Sweden is digital to its core, so customers expect a site that is fast, plain and works smoothly on a phone.
Switzerland
Switzerland has four national languages, and a business is judged on whether its site speaks the customer's own.
United Arab Emirates
In the UAE, customers search in English and Arabic and expect to reach a business on WhatsApp in seconds.
Singapore
Singapore is a compact, mobile-first market where customers compare fast and expect a reply on WhatsApp.
South Africa
In South Africa, a lightweight site and a WhatsApp number often matter more than anything else a customer sees.

Cities