Expertise
Marketing Creatives and Ad Design
Good campaigns test several hooks and formats before they scale. I produce ad and social creative as sets of variations in the sizes each platform needs, written around one clear offer, so you can see what earns clicks and keep what works.
In practice
In practice: small teams running Meta, Google and LinkedIn campaigns without an in-house designer.
What it gets used for
- Meta and Instagram ad sets in 1:1, 4:5 and 9:16
- Landing page hero visuals
- Reusable social post templates
- Offer and hook testing
- Brand-consistent creative for launches
Stack
What we can scope together
- A set of ad or social variations around one clear offer
- Each variation in the sizes your platforms need
- Editable source files and a short guide to what to test
Final deliverables depend on the agreed scope.
What the project needs from you
Bring the offer, the audience, your brand assets and any examples of ads that worked or did not. Product photos or screenshots help.
Keep people in control
You approve concepts before production and choose which variations go live. Final files and sources are yours.
How many variations do I need?
Start with a few clearly different hooks rather than many small tweaks, then keep the winners and iterate. The number depends on your budget and platform.
Define, build, evaluate, hand over.
We first agree on the workflow and acceptance criteria, implement a bounded version against representative inputs, review errors and edge cases, then decide what is ready for release. Deployment, documentation, ownership, and ongoing support are agreed explicitly.
Start with an architecture consultation